My Work

  • Assent | 2024-Current

    • Continuously driving growth strategies across the business, including establishing our platform vision, external roadmap, and leading Assent’s AI messaging and positioning strategy, driving Assent’s leadership position in the first-ever Supply Chain Sustainability and Product Compliance Software Analyst Quadrants

    • Leader in defining Assent’s value position and driving business adoption across the entire customer lifecycle—including sales, marketing, customer success, and product development.

    • Developed and implemented AI-driven tools to accelerate GTM strategy, including ROI calculators, custom GPTs, and automation solutions to enhance prospecting, competitive intelligence, and sales enablement.

    • Led the launch of Assent’s next-generation platform, expanding our TAM, driving Assent’s first PLG motion, and unlocking new down-market opportunities.

    • Owner of GTM play and campaign strategy across the portfolio.

    • Led development of Assent’s new enterprise packaging model, accelerating revenue growth.

  • Assent | 2022 - 2024

    • Led GTM strategy for Assent’s Sustainability and Responsible Sourcing portfolio, aligning product, regulatory, and marketing to drive adoption and revenue growth.

    • Defined and executed global GTM plays—shaping positioning, messaging, and campaigns to unify product marketing, sales, CS, and partners.

    • Built scalable enablement programs, including certifications and training, to ensure field readiness and consistent value delivery.

    • Launched interactive tools (e.g., Maturity & Risk Assessments, product tours) to accelerate sales cycles and support digital buying journeys.

    • Developed and led the Assent Launch Framework & Showcase Program, a strategic platform for launching updates and reinforcing market leadership.

  • Oracle | 2021 - 2022

    • Lead GTM strategy for Oracle Sales, partnering cross-functionally with product, sales, and marketing to drive adoption and revenue growth across a global portfolio.

    • Own global sales play development, including positioning, messaging, content, and campaign strategy.

    • Primary lead for competitive intelligence—driving differentiator analysis, competitive enablement, and sales support.

    • Spearheaded the development and launch of digital tools across Oracle Product Marketing, including Oracle ERP, HCM, SCM, Advertising & CX, as well as short-form sales offers.

Additional Previous Work Includes Marketing Specialist (Oracle), Strategy Analyst, Marketing and Public Relations

Product Marketing Expertise

Best Practices & Outcomes

Strategy & Execution

Developed and operationalized Assent’s GTM strategy, encompassing segmentation, funnel messaging, thematic content hooks, audience frameworks across Salesforce and connected systems. Designed plays not only to inform marketing activity but to provide sales with clear, actionable guidance on driving impact across both new business and expansion motions.

Outcomes: Transitioned the organization from historically ad-hoc, disjointed GTM execution to a unified, data-driven model with measurable adoption across sales and marketing teams.

Value Transformation

Led the development of Assent’s platform value framework and cross-functional transformation initiatives, integrating organizational change management best practices with AI-driven tools to scale content development, enablement, and reporting.

Outcomes: Recognized as a transformation leader within the Vista portfolio; invited speaker at Vista Best Practice Summit and facilitator for GTM enablement and AI strategy sessions with other portfolio companies.

Product Launches

Architected Assent’s GTM launch framework, including content development, analyst and press engagements, campaign execution, milestone tracking, to align goals, timelines, and deliverables across product, marketing, and revenue teams. Directed full launch strategy and execution for both internal readiness and external market activation.

Outcomes: Established a repeatable launch discipline that accelerated speed-to-market, increased alignment across functions, and ensured consistency in messaging, enablement, and commercial execution.

Revenue Enablement

Led cross-functional enablement across Marketing, Sales, and Customer Success to ensure alignment and execution on critical launches and strategic programs. Designed and delivered comprehensive enablement on competitive and product positioning, digital selling tools, value-based selling, and GTM certification to drive consistency and confidence across all customer-facing teams.

Outcomes: Established a unified enablement to improve sales confidence and accelerated time-to-productivity across the revenue organization.

Competitive Intelligence

Owned competitive intelligence and win–loss programs to uncover market, customer, and buyer insights that informed product roadmap, value positioning, and GTM strategy. Partnered across Product, Sales, and Marketing to translate findings to sharpen messaging frameworks, sales enablement content, and digital experiences.

Outcomes: Established a data-driven feedback loop between the market and internal teams, enabling more precise positioning, improved sales effectiveness, and measurable gains in competitive conversion.

Workshops & Alignment

Recognized expert in developing and delivering high-impact virtual and live workshops across all organizational levels—from executives to field teams. Designed and facilitated internal and large-scale sessions for hundreds of participants to drive alignment, enablement, and strategy execution. Utilized interactive tools, workbooks, and presentations to ensure engagement, skill adoption, and measurable outcomes.

Outcomes: Created scalable workshop frameworks to accelerate GTM alignment, scale cross-functional collaboration, and accelerate learning.