My Work

  • Assent | August 2025 - Current

    I lead Assent’s product marketing function and company-wide GTM strategy, owning our platform narrative, category leadership, AI positioning, launches, and value strategy. My remit spans how the platform is positioned, packaged, sold, and scaled across enterprise, mid-market, and PLG.

    Highlights

    • Built and led product marketing and strategic programs across launches, competitive, win/loss, and category creation

    • Lead next-gen platform launches, including the first-ever PLG motion

    • Established Assent’s platform vision and AI narrative, driving #1 placement in the first-ever Supply Chain Sustainability & Product Compliance Analyst Quadrants

  • Assent | 2024 - August 2025

    I scaled Assent’s product marketing by building the systems, narratives, and operating model for GTM execution and product launches.

    Highlights

    • Led value transformation, driving record ACVs, including the company’s largest deal

    • Defined the platform narrative and solution architecture

    • Established frameworks to accelerate Assent’s GTM planning and launch execution

  • Assent | 2022 - 2024

    I owned global GTM for Assent’s Sustainability and Responsible Sourcing portfolio, driving launches, enablement, and buyer-facing tools.

    Highlights

    • Led GTM for one of Assent’s core portfolios, including the launch of our new supply chain sustainability category and ESG solution

    • Built digital tools including Maturity & Risk Assessments, as well as product tours

    • Led buyer workshops at Assent’s 2022–2024 flagship conferences

  • Oracle | 2021 - 2022

    I led product marketing for Oracle Sales, operating at global, enterprise scale.

    Highlights

    • Owned market intelligence, competitive strategy, and portfolio positioning for Oracle Sales

    • Led Oracle Sales global launches and sales plays, driving field enablement and execution

    • Built digital experiences to position Oracle Sales for multiple buyer stakeholders

Additional Previous Work Includes Marketing Specialist (Oracle), Strategy Analyst, Marketing and Public Relations

Product Marketing Expertise

Best Practices & Outcomes

Strategy & Execution

Developed and operationalized Assent’s GTM strategy, encompassing segmentation, funnel messaging, thematic content hooks, audience frameworks across Salesforce and connected systems. Designed plays not only to inform marketing activity but to provide sales with clear, actionable guidance on driving impact across both new business and expansion motions.

Outcomes: Transitioned the organization from historically ad-hoc, disjointed GTM execution to a unified, data-driven model with measurable adoption across sales and marketing teams.

Value Transformation

Led the development of Assent’s platform value framework and cross-functional transformation initiatives, integrating organizational change management best practices with AI-driven tools to scale content development, enablement, and reporting.

Outcomes: Recognized as a transformation leader within the Vista portfolio; invited speaker at Vista Best Practice Summit and facilitator for GTM enablement and AI strategy sessions with other portfolio companies.

Product Launches

Architected Assent’s GTM launch framework, including content development, analyst and press engagements, campaign execution, milestone tracking, to align goals, timelines, and deliverables across product, marketing, and revenue teams. Directed full launch strategy and execution for both internal readiness and external market activation.

Outcomes: Established a repeatable launch discipline that accelerated speed-to-market, increased alignment across functions, and ensured consistency in messaging, enablement, and commercial execution.

Revenue Enablement

Led cross-functional enablement across Marketing, Sales, and Customer Success to ensure alignment and execution on critical launches and strategic programs. Designed and delivered comprehensive enablement on competitive and product positioning, digital selling tools, value-based selling, and GTM certification to drive consistency and confidence across all customer-facing teams.

Outcomes: Established a unified enablement to improve sales confidence and accelerated time-to-productivity across the revenue organization.

Competitive Intelligence

Owned competitive intelligence and win–loss programs to uncover market, customer, and buyer insights that informed product roadmap, value positioning, and GTM strategy. Partnered across Product, Sales, and Marketing to translate findings to sharpen messaging frameworks, sales enablement content, and digital experiences.

Outcomes: Established a data-driven feedback loop between the market and internal teams, enabling more precise positioning, improved sales effectiveness, and measurable gains in competitive conversion.

Workshops & Alignment

Recognized expert in developing and delivering high-impact virtual and live workshops across all organizational levels—from executives to field teams. Designed and facilitated internal and large-scale sessions for hundreds of participants to drive alignment, enablement, and strategy execution. Utilized interactive tools, workbooks, and presentations to ensure engagement, skill adoption, and measurable outcomes.

Outcomes: Created scalable workshop frameworks to accelerate GTM alignment, scale cross-functional collaboration, and accelerate learning.